3 Steps to a successful product photography shoot

Product Photographer Leeds Yorkshire UK

The Art of Product and Still life Photography.

If you run a business, you are selling a product or a service.

You need to communicate effectively, efficiently and in a lot on online situations, quickly.

Using some simple approaches to your business marketing can reap great rewards.

Professional photographers use their experience and a set of skills which are geared towards maximizing the "sale" of the image on your website page, or other printed marketing material.

This can be an area of your business marketing which may be overlooked, but in the fast moving world of online selling, it is the visual impact of the product which will help your product leap off the page.

The ability to photograph an inanimate object is not as straight forward as it first may seem.

The Three main areas to consider are:

• The actual merchandise in front of the camera needs to be assessed by a trained eye, so that the most effective camera angle is used.

• The professional lighting techniques and equipment used by commercial photographers are a vital ingredient to making a successful product shoot.

• Background choice is the third main ingredient to the successful packshot being achieved. The product or merchandise will determine a complimentary background, or it maybe that a neutral background is used, professional photographers in Leeds and around the UK will use this particularly when shooting for cutout shots.

Phillip Shannon is a Professional Photographer. Based in Leeds West Yorkshire.

As a commercial photographer in Leeds the variety of your photographers experience must be high and the ability to produce effective award winning calibre images need to be on your wish list.

Phillip Shannon is an award winning photographer with over 16 years experience in the commercial photography business, and has been commissioned for a huge variety of advertising assignments over the years.

The portfolio site shows a great variety of commissioned product work, from food photography, still life and cut out shots, to jewellery and products of all kinds shot on location.


Visit the portfolio site here http://www.phillipshannonphotography.com/

What to expect on your professional photography shoot

If you are booking a session with a photographer then there are certain things which you would expect, and also there are certain things which will be expected of you too.

The photography shoot is definitely a two way process between the client ( that's you ) and the photographer.

Planning and preparing well, is the key to success. Most people who are used to working within this environment will use a photographic brief to communicate the ideas and plan to the photographer for the shoot well in advance of the shoot date.

If you are new to planning professional photography, whether you are based in Leeds or London the process is easily adapted to your particular needs.

1. What is it you need to photograph.
2. How will it be shot, is there a style to follow, or technical criteria to fulfill.
3. Where?, in studio or on location?
4. If in studio do the items need to be assembled, or prepared prior to the shoot.
5. If on location, does the environment need to be prepped or adapted to suit.

Once the shoot is under way, normally an approval process would need to be agreed first. Ideally the person who can make the ultimate decision to whether or not the image is correct should be on the shoot, if this is not possible then another person should be appointed in their place, or again if this is not possible someone on the end of an email who can approve.This process cuts down the need for projects to be re-staged.

Using professional photographers in Leeds and Yorkshire is a great way to get your products and services noticed by the wider world. The best way to take advantage of this time is to prepare well.

The professional photography process is very powerful and is an investment to your business. Take the time to consider the whole process and the results you will achieve will give the marketing and promotion to your business the upper hand over your competitors.

Phillip Shannon is a professional photographer in Leeds, and will work with you to arrive at a budget which suits your project.

Please take a look at the online portfolios. They cover, Food  Still Life & Product  Jewellery  Creative  People  Locations & Interiors photography

The photography of your product can be taken in studio in Leeds or on location at your business address. Areas covered include Leeds, Bradford, Wetherby, York & Harrogate, and further afield.

Location photography is handled across the UK to suit your needs.

Contact Phillip Shannon, Professional Photographer based in Leeds for your next commercial photography project.