New Year, New Photography. Step ahead with commercial photography.

As we start 2014 and welcome the New Year in we all make the time to reflect on what has past and what the future may hold.

When you are running your business and you are aiming to improve upon last years results, reviewing how your business looks to the outside world is a key component.

Successful photography of your products, people, and business environment are all vital in representing your business in a professional manner to your current and future clients and customers.

The saying goes " its a buyers market " has never been so true.

Online retail sales have again risen year on year and and has only one direction in its path and that is upwards.

Professional photography is your key to attracting new customers & clients. Well presented product photography shot in a studio photography environment or in a location will work hard for you and help you present your offering quickly and effectively.

Commercial Photographer Phillip Shannon based in Leeds has over 18 years experience as a professional photographer.

Phillip has a wealth of experience in commercial projects, producing stunning images of food, jewellery, people & product to locations and interior projects.

Phillip has also gained awards & accolades from the photographic industry and is an Associate of the BIPP, so you can rest assured that you’re in the hands of an experienced and qualified professional.
We meticulously plan every project so that the shoot will run smooth and successful for you, and all at sensible, affordable prices.

Explore the portfolios of Phillip Shannon Photography here: www.phillipshannonphotography.com 
All images here & on the main portfolio site are subject to copyright. ©Phillip Shannon and must not be copied, downloaded, saved or pinned without written permission.

Jewellery Photography

I've had my jewellery photographer hat on quite a bit recently, and here are some of the shots to come out of recent projects.

Stop by the full portfolio if you'd like to see more: http://www.phillipshannonphotography.com/

All images here & on the main portfolio site are subject to copyright. ©Phillip Shannon and must not be copied, downloaded, saved or pinned without written permission.

Keeping one step ahead with commercial photography.

In recent weeks I have been involved with a multitude of clients and projects, working in studio and on location.

This mix of photography is very much welcomed and dealing with a different set of photographic puzzles is what commercial photography is all about.

A common thread through these projects for the clients was one of ” keeping one step ahead “

All of them realised that producing high quality commercial shots of their products was an integral part of their overall marketing plan.

We are often told we live in a 24/7 global village, blah, blah, blah, but actually for any business whether you are in Leeds or Los Angeles presenting your business website in a professional manner to your local audience is a vital element on how well your business website or brochure performs.

Another common element in my work has been the needs of the clients to keep the images on their website refreshed and up to date, when new product lines become available.

As a consumer you will know how interesting it is to visit a retail website that is updated on a regular basis with new products on show, new offers and discounts. Also how turned off we are, when a website seems to offering the same products, for the same costs with little or no offers visible.

Keeping your products looking attractive to existing and probably more importantly new customers is achievable only with professional commercial photography.

Commercial photographs that are used on your website or in your business brochure that do not convey the products or services that you offer in a professional manner will seriously degrade your offering to the potential customers who may be interested in doing business with you.

Keep them on board with professional photography.

Phillip Shannon is a Professional Photographer with over 17 years experience in the commercial sector, the website here shows a large ranging portfolio, anything from Food photography to product shots and location interiors of your business premisses.

Phillip Shannon can deliver hard working images to you without fuss and to a budget to suit your particular needs.

Contact Leeds based Photographer Phillip Shannon Today.

0113 240 9982 or 07984 020 955

The portfolios cover Food Photography, Product & Still Life Photography, Jewellery Photography,  Creative Photography, People Photography, Location & Interiors Photography

All images here & on the portfolio website are © Phillip Shannon and should not be copied, downloaded or published in any way without prior arrangement with Phillip Shannon Photography.

Your 3 point plan to a successful product photography shoot

The Art of Product and Still life Photography

If you run a retail or product based business, you need to communicate effectively, efficiently and in a lot on online situations, quickly.

Using some simple steps to your businesses marketing and advertising can reap great rewards.

Professional photographers use the experience gained over many years and have a set of skills which are geared towards maximizing the "sale" of the image on your website page, or other printed marketing material.

This can be an area of your business marketing which may be overlooked, as it may seem out of reach for a small business due to budgetary constraints but in the fast moving world of online selling, it is the visual impact of the product which will help your products leap off the page, and more importantly, sell

The ability to photograph an inanimate object is not as straight forward as it first may seem.

The Three main areas to consider are:

1. The actual merchandise in front of the camera, this needs to be assessed by a trained eye, so that the most effective camera angle and lens choice is used.

2. The professional lighting equipment & techniques used by commercial photographers are a vital ingredient in setting the scene and create the right atmosphere to the shot.

3. Background choice is also vital to the successful packshot or product photograph being achieved. The product or merchandise itself will determine a complimentary background, such as a rustic wooden surface for some artistic food image, or maybe a natural surface of stone or such like to contrast a jewellery item. It maybe that a neutral background is used, professional photographers in Leeds and around the UK will use this particularly when shooting for product cutout shots or pack shots as they are often called.

Phillip Shannon is a Professional Photographer, based in Leeds West Yorkshire. Studio and location photography service if provided for all business types across Leeds and the Yorkshire region and the UK.

An award winning photographer with over 16 years experience in the commercial photography business, Phillip has been commissioned for a huge variety of advertising assignments over his career. As a Food Photographer Phillip has produced mouth watering images for food businesses across the Yorkshire region and for multiple uses such as websites and printed brochures.

Visit the main portfolio website to view more of the photographers work. http://www.phillipshannonphotography.com/

Leading Jewellery & Watch Retailer commissions Commercial Photographer

The above Images are ©Phillip Shannon Photography and should not be downloaded, reproduced, copied or pinned without express permission from Phillip Shannon Photography

I was recently commissioned to produce a series of projects by a leading jeweller in the UK.

It was a great pleasure in being chosen to complete the work after working closely with the company to formulate a shooting schedule which not only produced the finished images in good time, but also produced a step forward in the image quality which represented the products for the new aspect for the business.

Working with clients to achieve a positive step forward in the quality of the images that represent their business is a key aspect of being a Commercial Photographer.

Many companies need a professional photographer to promote their products and services on their website and as an experienced commercial photographer working in Leeds and the Yorkshire region I have been involved with a great variety of projects covering Jewellery Photography, Product Photography and Food Photography.

Above you can see an example of one of the photographs produced for the business.

The first stage was to produce the product image as a cut out shot, this process of photography is called this, as the original background is removed, or cut out, in post production.

This is how the jeweller required the images for the e-commerce site. I then, in post production as an alternative to the original shot for my portfolio page, added a black background and a pattern to compliment the watch itself.

Cut out photographs and pack shot photography are often words used to describe the type of commercial photography that a business needs to advertise and promote certain products. This may be for a new venture,  or new offer that the business may be running, what's important here is that the final images work hard to promote the product itself but also the business as a whole, as high quality images always succeed in selling themselves and many business report of increased sales when commissioning a professional photographer.

Please take a look at the Jewellery Portfolio to see more examples.

When you visit my main portfolio website, please also take a look around the other portfolios too, Food Photography, Still life & Product Photography, Creative Photography, People Photography, Locations & Interiors Photography.

I am a commercial photographer in Leeds and work in studio and across the Yorkshire region and the north of England on location producing high quality photography for businesses of all types. Please call or email today to discuss your next commercial photography project.

What to expect on your professional photography shoot

If you are booking a session with a photographer then there are certain things which you would expect, and also there are certain things which will be expected of you too.

The photography shoot is definitely a two way process between the client ( that's you ) and the photographer.

Planning and preparing well, is the key to success. Most people who are used to working within this environment will use a photographic brief to communicate the ideas and plan to the photographer for the shoot well in advance of the shoot date.

If you are new to planning professional photography, whether you are based in Leeds or London the process is easily adapted to your particular needs.

1. What is it you need to photograph.
2. How will it be shot, is there a style to follow, or technical criteria to fulfill.
3. Where?, in studio or on location?
4. If in studio do the items need to be assembled, or prepared prior to the shoot.
5. If on location, does the environment need to be prepped or adapted to suit.

Once the shoot is under way, normally an approval process would need to be agreed first. Ideally the person who can make the ultimate decision to whether or not the image is correct should be on the shoot, if this is not possible then another person should be appointed in their place, or again if this is not possible someone on the end of an email who can approve.This process cuts down the need for projects to be re-staged.

Using professional photographers in Leeds and Yorkshire is a great way to get your products and services noticed by the wider world. The best way to take advantage of this time is to prepare well.

The professional photography process is very powerful and is an investment to your business. Take the time to consider the whole process and the results you will achieve will give the marketing and promotion to your business the upper hand over your competitors.

Phillip Shannon is a professional photographer in Leeds, and will work with you to arrive at a budget which suits your project.

Please take a look at the online portfolios. They cover, Food  Still Life & Product  Jewellery  Creative  People  Locations & Interiors photography

The photography of your product can be taken in studio in Leeds or on location at your business address. Areas covered include Leeds, Bradford, Wetherby, York & Harrogate, and further afield.

Location photography is handled across the UK to suit your needs.

Contact Phillip Shannon, Professional Photographer based in Leeds for your next commercial photography project.