Wednesday, 6 March 2013

How to use Product Photography to Increase sales

Product photography is all around us, in fact it has become so common place that in a way we do not notice it.

We are bombarded by thousands of images everyday, TV, magazines, internet. The internet now accounts for one of the largest areas of visual input, particularly now, as more and more of us use the internet on the move via smart phones. This is nothing new I hear you cry, but the impact of how the image is seen & used in the promotion is now more important than ever.

Standing out from the crowd has always been a mantra many businesses use, but now the entry level for image standards has been raised much higher than what was, say 5 years ago.

Creating a professional look to the photography that represents your business is vital to the success it has in engaging your customer.

The rewards from using professional imagery on your business website or brochure is tenfold compared to using poor amateur shots which will only have a negative effect on the customer experience.

Professional Photographers are highly skilled at taking a simple object, a companies product and expertly photographing it so that it answers the photographic brief.

If you take a simple object such as a bottle of beer or packet of crisps for example, some may think this is an everyday item, and it must be straight forward to shoot?. People may perceive it to be an easy thing got do in many cases and business owners may even attempt to shoot product photography themselves as they have access to a digital camera.

Photographing a glass bottle must allow the viewer to believe that it is a real glass bottle, not an illustration, and also be able to clearly read the label of the product.

If you have ever tried to photograph anything in glass or plastic packaging, then you will know that controlling highlights, mid tones and shadows is where the photographer skill is shown to its best.

Here you can see examples of simple and more creative product and pack shot photography.
© Phillip Shannon Photography
© Phillip Shannon Photography

Phillip Shannon is a Professional Photography with over 16 years experience in the commercial sector and a large ranging portfolio, Phillip Shannon can deliver hard working images to you without fuss and to a budget to suit your particular needs.

Contact Phillip Shannon today for a free quote for your next photography project.

The portfolios cover Food Photography, Product Photography, Jewellery Photography,  Creative Photography, People Photography, Location & Interiors Photography.

Visit the main portfolio site here:

Based in Leeds Yorkshire, Phillip can provide studio or location photography at your place of business.