Food Photographer shoots for website launch

We were delighted to spend three days shooting for a major retail brand of chutneys, condiments and salad dressings.

The food photography took on many different approaches, from creative food shots to a more structured and design led set of images.

The shoot was a great one to get your teeth into ( pardon the pun ) and was a real team event.

Photographer, Food Stylist, Client and Art direction all blended well together to create the delicious food photography.

Knowing that the images will be used for a great deal of purposes, website, brochure, exhibition and promotional material, we set about shooting the products with this in mind.

This organised, design led and creative source means the client ends up with a huge set of versatile images which can be used across all platforms to promote the new range of food products.

If you are thinking about planning your own food shoot then planning the running or schedule of the shoot is all important to getting the most out of the time available.

This food shoot was carried out in studio, which is an ideal place to carry out this kind of work, location photography of food can be achieved if the  environment is suitable, having enough space to work, and having the kitchen close to the shoot area is very important.

If this is the first time you have visited my blog, take a look at the portfolios on my main website here Food Still life Jewellery Creative People Locations
(All images are subject to Copyright and must not be copied or pinned or used in any way without permission)

Phillip Shannon is an award winning photographer with over 16 years experience in commercial photography, the food portfolio can been seen here in the portfolio section along side the other areas of the photography service.

Phillip Shannon is a professional photographer based in Leeds Yorkshire and can offer full studio facilities or a location photography service at your business address.

Areas covered include Leeds, Bradford, Wetherby, York & Harrogate, and further afield. Location photography is handled across the UK to suit your needs

Preparing for a Food Photography project

Over the last few days I have been busily preparing for a food shoot.

The project requires a lot of people's input and involves arranging a great deal of information to be collected to make sure the food shoot goes as well as possible.

It such an important part of the photographic process I thought I'd jot down a few pointers for you, if you are planning your next shoot.

1. Know what you want, be clear about which shots are required and how they will be utilized.
2. Once you know the images you need, where will they be used, crop requirements etc..
3. Props and other items needed for the food photograph.
4. Deciding who has final approval over the images produced is very important.
5. Schedule dates and times so that everyone that needs to be involved can be available.

Luckily this project is very well organised, and everybody involved is experienced in organising and taking part in the overall photographic process. So I can't wait to get started on this project. Will be posting images from the shoot in due course.

Until then here's a snap shot of what can be found in my current food portfolio.

I am a Food Photographer based in Leeds, Yorkshire, and can shoot food for you in studio or on location in and around the area, or further afield, just contact via the website http://www.phillipshannonphotography.com/contact.php

Food Photography with a difference

I was recently commissioned to produce some food photography, with a slight twist. The shoot was to create an image based on a very particular brief.

The image was to form the basis of a logo, and as such had to be very graphic in its structure, so I set about breaking down the problem into elements to ease into the photographic shoot ahead of me.

The food shoot was to photograph an orange with its peel rising up in a spiral above the main body of the fruit, as if it was floating.

I have shown the finished image below and the elements involved in the photographic approach to this particular studio shoot.

As a food photographer and working in the commercial world, this type of shoot is a great one to tackle, as it involves working to a particular brief as part of the overall marketing plan, something which I have a lot of experience with.

Based in Leeds, Yorkshire, UK, I have been fortunate to work with a great deal of food brands, businesses and marketing or advertising agencies across the region and around the UK.

My food portfolio shows a wider variety of work undertaken throughout recent years. Please visit the website here:

http://www.phillipshannonphotography.com/portfolio/food-and-drink.php

Helping food businesses connect with customers through professional photography

It is no doubt that any business needs a positive connection with its customers, whether you are a small local store or a city centre office your business success depends upon new and existing customers coming through the door or somehow purchasing your product or service.

In the food industry one of the great ways to connect with new customers is through trade shows, exhibitions, or even you're own open day.

As we look at the year before us, a great deal of food exhibitions, trade shows, food fairs and local events are taking place from Leeds to Los Angeles.

A great deal of variety exists in the world of trade shows, from the mega-complex's of a national exhibition space, to rural or local events where only a handful of stall holders are involved, whatever the event is, the ambition for your food business should be the same.

    1.    What are the fundamentals about my product that I need to convey
    2.    How do I communicate that to my customer
    3.    If I am selling at the show, is my price point competitive
    4.    How do I retain my customers long term
    5.    Do my competitors have a more successful product?, if so, why?

Needless to say the list could go on, but these 5 points are made for you to look at your food business and ask questions about how you communicate with the lifeblood of your business - your customer.

A food business in Leeds, Yorkshire can take advantage of the wealth of commercial expertise around them to evolve and promote their business through a series of channels. One is design and marketing and the other is Food Photography.

As a food photographer Phillip Shannon is well experienced in producing food images that sell your product online or in-store through point of sale, brochure or catalogue. Over many years and hundreds of studio and location shoots, the experience gained equals a very successful shoot for your food enterprise.

If this is the first time you've visited my blogger page please click the link to my portfolio site & take a while to view the other areas including all of the portfolios.

Phillip Shannon is a professional photographer based in Leeds Yorkshire and can offer full studio facilities or a location photography service at your business address.

Areas covered in the UK include Leeds, Bradford, Wetherby, York & Harrogate, and further afield. Location photography is handled across the UK to suit your needs.

Product Photography

A few days have passed since the last post, as the studio has been very busy with product photography. A range of items have been in front of the camera from handmade soaps to cakes and ginger bread men.

The task has been the same with all the clients, that is to get the most out of the products to fulfill the needs of their business. This is a really important aspect of the commercial photographers lot, to tune into what the client needs the images to do is what makes for a successful professional product photography shoot.

My other tasks over the last week has also to look at the creative and food photography section of my portfolio, I'm planning on entering the Pink lady Food photographer of the year competition so I'm really looking forward to putting my images together for that.

Studio Photography

This week has been all about preparing and shooting studio projects. The first project was for a range of boutique style handmade soaps made in UK for a online retail website, and the other a Food photography project for a supplier of food produce to commercial outlets. This is going to involve studio photography of cakes and the like, so I hope there maybe one or two left over, maybe with a nice coffee!.

Studio photography is part of the commercial photography service I carryout in Leeds, Yorkshire. Please stop by my website to take a look at the full portfolio

Creative Photography section added

I've posted a section all about creative photography, please take a look while you are here.

Creative photography can be approached as a skill set for any professional photography project.

There will always be different levels of creativity and that is dependent upon many factors. A simple cut out shot for example of a box of cornflakes may not need the same complexity of approach as a portfolio piece, or an exhibition photograph.

Whatever the project is, when it comes to using photography for your business, the image needs to work hard for you, to pay for itself, yes, but also to promote your brand and company and help you achieve your ambitions.

I have many years experience in producing photography for business, so please stop by my website and take a look if you require a studio or location photographer in Leeds, Yorkshire or around the UK.